I Want Choo Forever boasts an intoxicatingly sweet, fruity-oriental aroma, with heady notes of dark cherry liquor, rose and vetiver in the heart. The house also insinuates that the scent has a captivating chypre structure, beginning with a revitalising top and ending in a deliciously balanced mix of vetiver and oakmoss. In contrast to the airy, musky-floral aroma of the original, I Want Choo, the new gourmand-chypre variation has a decidedly twilight character which is echoed in its advertising.